I just took a look at Apogee Search Blog over at Apogee
They’ve got some interesting insights into search engine marketing and that’s something that’s becoming more and more of interest to me these days.
I’m especially interested in what they say about the so called ‘Googlopoly’. It seems the FTC might have shot a little warning shot across their bows, after the purchase of Double Click.
I’m not sure Microsoft were too happy about that one either. But let’s be honest, Microsoft have done the same kind of thing in the past.
Anyway, I’ve read a few posts on the blog and some of the insight would actually be pretty useful to anyone wanting to market as effectively as possible. Analysis of trends and the reason behind them is always of benefit.
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